Nashville public relations » Our Approach
SPR defines exceptional client service as "Response Communication."
We work backwards – identifying a client's goals first, then developing programs that achieve the responses they expect.
Response Communication is a proven strategy that has achieved its own impressive results:
- Client Satisfaction
- SPR has many long-term partnerships with its clients - some dating back to the 1970s - that are rooted in trust.
- We sustain these partnerships by creatively and consistently producing measurable results - on time and within budget.
- Award-Winning Programs and Projects
- Bronze Anvil Award (2008) from National Public Relations Society of America (PRSA) - one of only 54 awarded nationally out of nearly 900 entries
- More than 100 Parthenon Awards since 2000 from Nashville PRSA. These include best media relations program (2003-2010), best public relations program (2004-2007, 2009-2010) and Best in Show (2006 & 2007)
- Skyline Award of Merit (2008) from Chicago PRSA
- Numerous Golden Pen Awards since 2002 from the Nashville Chapter of the International Association of Business Communicators (IABC)
Bronze AnvilCreated by the Public Relations Society of America in 1969, the award recognizes outstanding public relations tactics and the individual items or components that contribute to the success of an overall program or campaign.
| 2008 | Editorials/Op Ed Columns Heavy Water: Natural Resources Defense Council |
SkylinePublic Relations Society of America Chicago, the fourth largest chapter in the country, honor the best of the best in public relations communications in the Chicagoland community.
| 2008 | Award of Merit - Media Relations Campaign NRDC: Launching into the Midwest |
ParthenonThe Parthenon Awards sponsored by the Nashville Chapter of the Public Relations Society of America celebrate Middle Tennessee’s best public relations programs and projects.
| 2010 | Public Relations Campaign Using Multiple Tactics to Become Multiplexed Leader |
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| 2010 | Community Relations "Church's Gives Back" to Develop Relationships |
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| 2010 | Media Relations Media Takes Luminex to the Next Level |
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| 2010 | Global Communications Using Multiple Tactics to Become Multiplexed |
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| 2010 | Nonprofit Communications - By for Profit Weaving Success: Scarf Business Empowers Women |
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| 2010 | Integrated Communications Keeping Up the Momentum in a Tough Year |
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| 2010 | Integrated Communications Weaving Success: Scarf Business Empowers Women |
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| 2010 | Reputation/Brand Management Diverse Program Amplifies Company Brand in Recession |
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| 2010 | Marketing Consumer Products & Services Church's Chicken Enters Market, Wins Friends |
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| 2010 | Special Events Mekong: A Church Works the Runway |
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| 2010 | Special Events Taking Church Music Digital |
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| 2010 | Newsletters - 3 Colors or More Making Clinical Connections at LifePoint Hospitals |
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| 2010 | Press Conferences The Gulch in the LEED |
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| 2010 | Media Placement The Next iTunes: Baptist Unveils Music Technology |
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| 2010 | Special Purpose Publication - Other Extra! Hometown Hospitals Celebrates Milestones |
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| 2010 | Writing - Speeches A Case for Protecting Tennessee's Strong Liquor Laws |
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| 2010 | Writing - News Releases Cambodian Scarves are a Diamond to Media |
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| 2010 | Audiovisual - Video Program Extra! Hometown Hospitals Celebrate Milestones |
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| 2010 | New Media - Websites Newsroom System Blends New & Traditional Media |
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| 2010 | New Media - Websites Weaving the Web: Women Reap Benefits of Online Store |
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| 2010 | Research VSA: What's in a Name? |
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| 2009 | Public Relations Campaign A Risk Rewarded, A Company Amplified |
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| 2009 | Public Relations Campaign Launching a Planetarium into a National Galaxy |
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| 2009 | Media Relations Protecting the World (and the World Series) |
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| 2009 | Media Relations Luminex: Launching a Breakthrough Virus Test |
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| 2009 | Media Relations The Right Voice for the Right Audience |
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| 2009 | Nonprofit Communications - By for Profit Launching a Planetarium into a National Galaxy |
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| 2009 | Nonprofit Communications - By for Profit Community Raises Glasses for Opera |
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| 2009 | Nonprofit Communications - By for Profit Centerstone Takes Center Stage |
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| 2009 | Integrated Communications Resourceful Communications for a Risky Year |
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| 2009 | Reputation / Brand Management Centerstone Takes Center Stage |
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| 2009 | Marketing Consumer Products & Services Amplified Marketing of Clarity Products Offsets Risk |
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| 2009 | Special Events Eco Salon: Keeping the Country in Country Music |
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| 2009 | Press Conferences Media Preview Sends Campaign into Orbit |
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| 2009 | Media Placement Releases Makes NBC See Stars |
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| 2009 | Public Service Attracting Retailers with a 2-for-1 Deal |
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| 2009 | Editorial Writing Centerstone Leads Charge for Mental Health Parity |
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| 2009 | Bylined Article Fisk Jubilee Singers Fund |
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| 2009 | Bylined Article Amplified Telephones as a Hearing Loss Situation |
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| 2009 | Speeches / Scripts Remarks Rally Support Among Nashville Elite |
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| 2009 | News Releases MLB Hits Homerun with Green Carpet |
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| 2009 | Blogs Leveraging Blogs to Hook National Media on Anti-iPhone |
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| 2009 | Pitch Material Anti-iPhone Blasts into Blogosphere |
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| 2009 | Potpourri Local Celebrities Raise Glasses to Opera |
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| 2009 | Potpourri Park Manor Residents Celebrate Independent Living |
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| 2008 | New Media ProtectKnoxCounty.com |
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| 2008 | Research NRDC: Analyzing the Midwest |
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| 2008 | Writing Canada 9-1-1: A Case for Great Communications |
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| 2008 | Public Service Aging in Place in America |
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| 2008 | Potpourri Community Raises Glasses for Opera |
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| 2008 | Special Events Today's Witches: A Conversation on the Power of Fear |
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| 2008 | Media Relations Persistence Pays Major Dividends |
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| 2008 | Writing NRDC: Stopping BP, Protecting Lake Michigan |
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| 2008 | Writing Racial Healing in Small Town Tennessee |
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| 2008 | Advertorial nSide Regions" Strengthens Customer Relationships |
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| 2008 | Writing Roadmap for Wildfire Response Communications |
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| 2008 | Research Aging in Place in America |
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| 2008 | Public Affairs Protecting Knox County with Strong Infrastructure |
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| 2008 | Nonprofit Communications NRDC: Launching into the Midwest |
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| 2008 | Writing DeVry Combats Poverty with Personal Story |
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| 2008 | Media Relations And the Oscar Goes To…..Mother Earth |
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| 2008 | Public Affairs Media's Pivotal Role in Fast-Tack Legislation |
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| 2008 | Integrated Communications The Manning Rare Jewel Requires Elevated Approach |
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| 2008 | Pro Bono Roaring on the River |
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| 2008 | Media Relations "We Don't Serve Teens" Message Heard Across State |
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| 2007 | Pitch Material NRDC: Trash Landing Into National Consciousness |
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| 2007 | Media Relations - Press Conferences Adventure Science Center Announces - $20 million Expansion |
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| 2007 | Business Wire Best of Show Signature Tower - Imagine |
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| 2007 | Marketing Consumer Products & Services Icon - Condominiums Sell Out At Brisk Clip |
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| 2007 | Media Relations- Media Kits/ Press Kits Bugged!! Press Kits |
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| 2007 | Media Relations: Media Placement The War of Southern Progression |
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| 2007 | Public Relations Campaigns Signature Tower - Imagine |
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| 2007 | Writing - News Writing Clean Air For Kid's Sake |
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| 2007 | Brochures and Booklets Signature Tower Scarf Box |
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| 2007 | Writing - News Releases The Great American Book of Church Signs |
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| 2007 | Writing - Editorial Writing NRDC - Preserving Our Natural Heritage |
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| 2007 | Integrated Communications Signature Tower - Imagine |
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| 2007 | Media Relations Signature Tower - War of Southern Progression |
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| 2007 | Award of Merit – Community Relations Drive to Save Lives: Meharry-State Farm Safety Summit |
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| 2007 | Award of Merit – Investor Relations Save Our Community Bank |
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| 2007 | Award of Merit – Media Relations Media: A Vehicle for the Intangible Product |
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| 2007 | Award of Merit – Internal Communications Helping Southwestern Managers Recruit Interns |
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| 2007 | Award of Merit – Nonprofit Communications Adventure Science Center Soars Above Goals |
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| 2007 | Award of Merit – Marketing Consumer Products & Services Listen Up! Reaching Consumers with Hearing Loss |
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| 2007 | Award of Merit – Direct Mail Special Delivery: A Plumgood Direct Mail Campaign |
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| 2007 | Award of Merit – Writing: News Writing Launching the Final Step in Lofexidine's Approval |
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| 2007 | Award of Merit – Writing: Bylined Article A Foundation Keeps Love Alive |
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| 2007 | Award of Merit – Writing: Speeches/ Scripts Writing a Speech, Conveying a Vision" |
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| 2007 | Award of Merit – Writing: News Releases The Vanishing Bee |
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| 2006 | Award of Merit – Nonprofit Communications Learning Early to Squeeze Out Hunger |
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| 2006 | Award of Merit – Integrated Communications Introducing a New Fundraising Concept in Nashville |
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| 2006 | Award of Merit – News Writing Advocacy for the Underserved |
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| 2006 | Award of Merit – Editorial Writing Making the Case for Downtown Living |
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| 2006 | Best of Show Public Relations Campaign The Big Comfy Couch |
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| 2006 | Media Relations Campaign of the Year The Power of The Media on Becoming A Powerhouse |
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| 2006 | Crisis - Communications Campaign of the Year Breaching The Trust: Preserving Charitable Intent. |
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| 2006 | Media Kits/Press Kits Body Quest Media Kit |
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| 2006 | Marketing Consumer Products & Services The Big Comfy Couch - Live |
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| 2006 | Writing - News Writing Promoting Meharry's Research Prowess |
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| 2006 | Potpourri Prayers Answered with Miracle for Haiti |
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| 2006 | Public Relations Campaign of the Year Clarity Focus on Solutions |
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| 2006 | Special Purpose Publications - Book Architectural Firm Builds More Than Bu |
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| 2006 | Editorial Writing Marguerite Sallee Op-Ed Article |
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| 2006 | Public Relations Campaign of the Year The Big Comfy Couch Comeback Campaign |
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| 2006 | Marketing Consumer Products & Services Campaign of the Year The Big Comfy Couch - Live! |
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| 2005 | Public Relations Campaign Viridian Reshapes Downtown Nashville |
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| 2005 | Media Relations Viridian Reshapes Downtown Nashville |
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| 2005 | Award of Merit – Media Relations Clarity Uncovers New Facts about Baby Boomer Hearing Loss |
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| 2005 | Marketing Consumer Products/ Service Iams Savory Sauce Holiday Fundraiser for Homeless Hounds |
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| 2005 | Nonprofit Communications St. Luke's Community House Capital Campaign |
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| 2005 | Award of Merit – Nonprofit Communications Communication Plan for The Community Foundation of Middle Tennessee |
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| 2005 | Brochures/ Booklets Viridian Reshapes Downtown Nashville |
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| 2005 | Research Campaign Uncovers Facts about Baby Boomer Hearing Loss |
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| 2005 | Award of Merit – Research Research for The Community Foundation of Middle Tennessee |
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| 2005 | Award of Merit – News Writing Facts Uncovered About Baby Boomer Hearing Loss |
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| 2005 | Award of Merit – Feature Writing Clarity President Carsten Trads Educates on Hearing Loss |
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| 2005 | Award of Merit – Editorial Writing Saul Komisar Tells the Story of Protherics |
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| 2005 | Award of Merit – Potpourri Discount Card in Appreciation St. Luke's Community House Volunteers |
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| 2005 | Award of Merit – Potpourri Iams Savory Sauce Holiday Fundraiser for Homeless Hounds Point-of- |
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| 2005 | Public Relations Campaign Clarity Uncovers New Facts about Baby Boomer Hearing Loss |
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| 2004 | Public Relations Campaign The Big Comfy Couch |
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| 2004 | Crisis Communication MUSICA |
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| 2004 | Posters, Displays or Exhibits St. Luke's Community House Red Door Poster |
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| 2004 | Media Relations The Big Comfy Couch |
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| 2004 | Award of Merit – Non-Profit Communication St. Luke's Community House |
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| 2004 | Award of Merit – Annual Reports: Non-Profit Organizations The Memorial Foundation 2002 Annual Report |
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| 2003 | Media Relations Adventure Science Center Campaign |
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| 2003 | Award of Merit – Community Relations The Centerstone Name Change |
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| 2003 | Award of Merit – Potpourri Adventure Science Center - Name Change |
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| 2002 | Audiovisual Cricket Communication Launch |
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| 2002 | Award of Merit – Annual Report - Not for Profit Orgganizations The Memorial Foundation . . . For a Lifetime |
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| 2002 | Award of Merit – Brochures and Booklets W.L. Hailey and Company Corporate Identity Brochure |
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| 2001 | Newsletter MNAA Flightlines |
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| 2001 | Marketing Consumer Products Cricket - Couch Around Town |
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| 2001 | Best of Show Cricket Communication Launch |
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| 2000 | Newsletters - 3 or More Color Flightlines |
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| 2000 | Award of Merit – Research Hermitage Lighting Gallery |
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| 2000 | 2000 Award of Merit – Public Relations Campaign Naxos of America |
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| 2000 | Award of Merit – Internal Communications Programs Rogers Group Inc |
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| 2000 | Award of Merit – Brochures and Booklets Polk And Sullivan Group Brochures and Booklets |
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| 2000 | Award of Merit – Advertorial Hickory Hills Advertorial |
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Gold PenThe IABC Nashville Gold Pen Awards represent the "best of the best" from the metropolitan
| 2008 | Media Relations NRDC: Stopping Coal in Texas |
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| 2008 | Media Relations Media is Becoming the Thought Leader |
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| 2008 | News Release Racial Healing in Small Town Tennessee |
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| 2008 | Speeches Stopping BP, Protecting Lake Michigan |
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| 2008 | Community Relations/Public Service Aging in Place in America |
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| 2008 | Editorial Writing DeVry Dean Combats Poverty with Personal Story |
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| 2008 | Marketing Communications The Manning |
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| 2008 | Public, Government Affairs Protecting Knox County |
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| 2008 | Public Service NowPlayingNashville.com |
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| 2008 | Sales Promotion Brochures/Printed Material How Green is Your Headquarters? |
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| 2008 | Graphic Design/Publication, 4 or more colors Raise Your Glasses Brochure |
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| 2008 | Graphic Design/Non-Published Community Raises Glasses for Opera |
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| 2008 | Special Events We Don't Serve Teens |
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| 2007 | Marketing Communications Icon - Condos Sell Out Brisk |
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| 2007 | Special Events Brochures Bugged Press Kits |
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| 2007 | Sales Promotion Brochure Signature Tower Scarf Box |
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| 2007 | Media Relations Signature Tower War of Southern Progression |
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| 2005 | Point of Purchase Material Iams Savory Sauce Holiday Fundraiser for Homeless Hounds |
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| 2005 | Community Relations/Public Service Community Better Served Thanks to St. Luke's Campaign |
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| 2005 | Media Relations Clarity Uncovers New Facts about Baby Boomers |
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| 2005 | News Release: Print Uncovered Facts about Baby Boomer Hearing Loss Release |
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| 2005 | News Writing Clarity President Carsten Trads Educates on Hearing Loss |
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| 2005 | Editorial Writing Saul Komisar Tells the Story of Protherics |
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| 2005 | Black and White Newspaper Ad Community Better Served Thanks to St. Luke's Campaign |
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| 2005 | Marketing Communications Iams Savory Sauce Holiday Fundraiser for Homeless Hounds |
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| 2004 | Crisis Communication MUSICA Alan LeQuire |
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| 2004 | Communication Programs - Media Relations Big Comfy Couch Media Relations Campaign |
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| 2004 | Communication Programs - Community Relations/Public Service St. Luke's Community House |
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| 2004 | Photography: Color St. Luke's Community House Red Door Poster |
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| 2004 | Marketing Communications The Memorial Foundation Annual Report |
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| 2004 | Marketing Communications The Big Comfy Couch |
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| 2001 | Audiovisual Production Cricket Nashville |
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| 2001 | Marketing Communications Cricket - Couch Around Town |
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| 2001 | Community Relations/ Public Service Pulse Day |
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| 2001 | Annual Report: Non-Profit Organization, Association or Government The Memorial Foundation "One by One" |
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| 2001 | Video Production: External Use Cricket: Expanding the Wireless Revolution |
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| 2001 | Newsletter: Four or More Color Metropolitan Nashville Airlines Authority |
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| 2000 | Newsletter: Four or More Color Flightlines The Metropolitan Nashville Airlines Authority |
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| 2000 | Employee Communications Communicating a BHAG Rogers Group Inc. |
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