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John Seigenthaler |
John Seigenthaler , CEO of SPR-NY, develops and manages strategic communications programs for his clients. His extensive background as an award winning network television journalist provides clients with a unique perspective. He specializes in crisis communications, reputation management, new media strategies and executive media training. A professional speaker, panel moderator and discussion facilitator, John travels across the country addressing professional organizations, academic audiences and executives from major corporations on the latest media trends.
John spent more than a decade at the NBC television network as NBC News Special Correspondent and anchor of the top-rated "NBC Nightly News Weekend Edition." He was dubbed "the thinking man's broadcaster" by The New York Daily News.
John's duties at NBC included work as substitute anchor for the weekday editions "NBC Nightly News," "Dateline NBC," "Today" and "Meet the Press." He covered stories around the globe including the 9/11 attacks, terrorist bombings in Europe and the Middle East, the tsunami in Sri Lanka, Hurricane Katrina, presidential campaigns, political conventions and elections.
During John's tenure at NBC, he was one of the first journalists chosen to anchor newscasts on the new cable news channel MSNBC and hosted the documentary programs "MSNBC Investigates" and "Lockup." He also was the anchor of "The News on CNBC."
He began his television news career in Nashville as an anchor, reporter and producer for NBC affiliate WSMV-TV, covering many of the city's major news stories in the '80s. He returned to Nashville in 1993 after three years as a reporter and anchor at KOMO-TV (ABC) in Seattle to anchor WKRN-TV's (ABC) nightly news.
John is a former member of the Radio and Television News Directors Foundation. He has won numerous awards including the Robert F. Kennedy Journalism Award for a series on the civil rights movement, the Headliner Award and the TV News Award from the President's Committee on the Disabled.
John is a graduate of Duke University.